Thursday, September 22, 2005

And what will you say when you get there?

Seth Godin is asking the question "How much would you pay to be on Oprah's TV show?" today. While the post itself is to think about the value of distributing content through on-line channels and the importance of making it as easy as possible to pay attention once they get there.

Many of the same people who would (and do) pay a lot of money to be on Oprah would squander the chance when they got there.

Once you "get on the Oprah show," you better have something to say once you get there. Everyone knows that Oprah gave away a lot of G6s, but that couldn't prevent sales of the Pontiac G6 from being 30% lower-than-expected. Without a story of its own, the G6 giveaway was about Oprah and not the car.

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