Wednesday, March 01, 2006

Are we turning into boiled frogs?

Are we turning into boiled frogs?

As I read about galciers melting and temperatures rising, including today's Seth Godin post about the marketing of global warming and its failure to create urgency to act, I can't help but have the feeling that we're turning into boiled frogs (in this case almost literally).

If you're unfamiliar with the parable of the boiled frog, it reflects on the fact that a frog that is dropped into boiling water will immediately jump out, but a frog that's dropped into a comfortable bath will contentedly stay there as the temperature is raised until it falls asleep and becomes dinner. (See: The Parable of The Boiled Frog)

I came across The Boiled Frog when reading The Fifth Discipline, by Peter Senge. My company, Ariba, is working on becoming a better learning organization, and not being able to notice these types of gradual changes is one of the learning disabilities often shown by organizations. The only thing is some of these changes (especially if you live next to a glacier) don't seem so gradual anymore.


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At 4:39 AM, Blogger Elinn Morcle said...

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