Thursday, June 23, 2005

The Last 5 Books I've Read

All Marketers Are Liars, by Seth Godin Grade: B
Bottom line: Authentic stories that customers believe, internalize and retell make the difference in marketing.
 
The Tipping Point, by Malcolm Gladwell   Grade: A
Bottom line: Little changes can have big impacts.  Connectors, mavens and sales people move the world.
 
Freakonomics, by Steven Levitt and Stephen Dubner  Grade: B+
Bottom line: Data analysis can reveal hidden incentive based reasons for social changes that defy conventional wisdom.
 
Blink, by Malcolm Gladwell  Grade: A
Bottom line: There is a universal, instinctive, physical intuition and communication that has a great impact on decision making. More facts and more analysis often do not produce better outcomes.
 
Free Agent Nation, Dan Pink  Grade: A-
Bottom line: Big companies are giving way to individuals leveraging their skills independently, changing the way we think about work, home, school, and retirement.
 
Now reading:
Naked Pictures of Famous People, by Jon Stewart
 
On deck:
1776, by David McCollough
The Body of Jonah Boyd, by David Leavitt
 

1 Comments:

At 8:50 PM, Blogger gsully said...

I just finished 1776. I thought it got off to a slow start, but by the end, I was telling Justin that every American should read this book.

 

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