The Last 5 Books I've Read
All Marketers Are Liars, by Seth Godin Grade: B
Bottom line: Authentic stories that customers believe, internalize and retell make the difference in marketing.
The Tipping Point, by Malcolm Gladwell Grade: A
Bottom line: Little changes can have big impacts. Connectors, mavens and sales people move the world.
Freakonomics, by Steven Levitt and Stephen Dubner Grade: B+
Bottom line: Data analysis can reveal hidden incentive based reasons for social changes that defy conventional wisdom.
Blink, by Malcolm Gladwell Grade: A
Bottom line: There is a universal, instinctive, physical intuition and communication that has a great impact on decision making. More facts and more analysis often do not produce better outcomes.
Free Agent Nation, Dan Pink Grade: A-
Bottom line: Big companies are giving way to individuals leveraging their skills independently, changing the way we think about work, home, school, and retirement.
Now reading:
Naked Pictures of Famous People, by Jon Stewart
On deck:
1776, by David McCollough
The Body of Jonah Boyd, by David Leavitt
posted by Sully @ 6/23/2005
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